The platform is rolling out a new feature that enables them to cut down on the amount of AI-created videos appearing in their timelines. This move comes as the company revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global launch. This shift comes amid a increase in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we want to provide users the ability to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 m media items are submitted to the service every day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the “manage topic” option in the app and selecting the AI content topic. Other topics that are already be adjusted under the tool include politics, style, aesthetics, and choreography.
Platform Guidelines
The platform’s policies require content makers to label lifelike artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any believable AI video that is unmarked can be deleted under its user guidelines.
In addition, the platform will now attach an AI-generated tag to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This action is intended to help prevent users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is also establishing a $2 million educational fund for specialists and groups to develop informative material about responsible artificial intelligence. This project will benefit charitable organizations focused on training coding and technology.
Platform Protection
TikTok has justified its moderation strategy, during controversy over plans to cut jobs for a large number of safety staff in Britain. It is set to eliminate 439 jobs in its trust and safety team in London, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by people. The company stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to intervention by its AI tools.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
