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Thursday, October 15, 2026
TechPulse Blog

I Am the Ruler of the Common Cold – and I Can Tell You How to Avoid One

This time the previous year, I ended up filming a television show alongside three vocalists. Included were a Ghanaian-origin rapper, a major pop celebrity, plus a renowned mezzo-soprano. The coldest season was upon us. The night before, I celebrated a close friend's milestone birthday, crammed into the function room of a pub in the Surrey region. The festivities were fun, however at that moment, just for something to say, I questioned how it was possible to avoid catching a cold with many partygoers were part of an orchestra of winter ailments. Incidentally, how come some people have nose-blows like trumpets, while others are quieter? A question for another day.

Their Take of the Three Performers

Upon referencing the party, the group of artists in the waiting area responded in two ways. First, they edged away from me. Next, they engaged in a feverishly enthusiastic discussion on how to avoid catching colds that naturally enough given their line of work was almost an obsession. That makes sense, but I'm also deeply invested – preventing colds is crucial for me as my symptoms are harsher than most. I don’t have a medical certificate to confirm this, yet I'm certain it's factual. My symptoms persist. My nasal passages are more congested, my throat is scratchier, my coughing fits are louder, barkier and apparently endless. My family, wise to the couple of quick throat-clearances that signal an oncoming cold, either kick me out of the room or leave themselves. Back when I presented football on ITV, my teammates behind the scenes became familiar with the indicators. “Earpieces out!” the director would shout to the staff prior to me blasting their ears, blowing the wiring in their headphones.

Dealing With Nasal Congestion

Regarding my nasal issues, I could go on and on. Nasal sprays, decongestants, even the electric shock of fumes of boiling plum brandy my mother recommends … they all work for a while before admitting defeat. And there’s nothing as pitiable as a Midlands dialect delivered with no nasal airflow. I mean, it can sound nasal even normally. On the plus side, it draws pity, which isn’t always a good thing. When I started college, away from my mum and her medicinal brandy, the janitor in our dorm felt sorry for me. “I’ve got just the thing for that, you unfortunate soul. I’ll be back in a minute.” She was very lovely, distinctly Irish, and very insistent that I ate the peeled, raw onion she presented to me. She observed me eating it. Kind soul. Didn’t achieve anything, I’m afraid, except for upsetting my stomach and creating bad breath.

The Singer’s Prevention Strategy

Thus, I hate colds and am convinced prevention beats cure which traditional or modern, are ineffective. I listened intently along with the rapper and the pop star as the singer detailed her prevention methods. Due to upcoming holiday performances, she approached it with great diligence. She commanded us to sanitize hands regularly all winter long from what I gathered in addition, specific measures were necessary for social events and gatherings. Prior to socializing, she suggested a few applications of a nasal spray up each nostril – even if healthy. Intense. I like it. Moreover, she required a repeat application post-event with more spray of the same stuff.

My Experience

I followed suit. And I can report I snuffled not once all last winter. It wasn't perfect: the numerous products I purchased, mislaid, reacquired, found, etc. Plus the frustrating time when you discover you've crushed the hand sanitizer stored in your pocket and it’s now splurging everywhere. Nevertheless, a small cost for the benefit. And now winter’s upon us again, I’m re-armed to the teeth with her prevention arsenal. I'm set for the fight.

About the author

George Williams

Elara Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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